OUGD505- Jackson Rising Task 1- Flyer

Layout 1 – Minimal Text / image:

Background:

This simple layout will ask you to utilise a short amount of body copy, title, date, and location. The minimal amount of text allows for the simple use of single imagery and the type to serve as the main visual elements.

Brief:

You are asked to produce a simplistic flyer design for Jackson Rising Exhibition at MoMA (Museum of Modern Art – New York) using the instructions below.

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Specifications:

Format: A5 – Portrait

Title: Jackson Rising

Sub-Title: Curated by Jenny Dowd

Date: August 3, 2014 - August 31, 2014

Copy: Four artists met at an artist residency at the Ucross Foundation in 2013, now they come together to inhabit at MoMA, New York.

Location: MoMA, New York.

Contacts:

info@jacksonrising.com                                                                            

www.jacksonrising.com

www.moma.org

Image: Jackson Rising ident / MoMA logo / NYU logo

Use of two colours only: Black and white

(Use embedded InDesign file and follow grid.)

Save as PDF file.

I decided to use future regular and light for the body copy because I think the harsh edges of the letterforms are similar to the heading font and work well together.

To keep to the grid I made the 'Jenny Dowd' copy 10.2pt size and the date 22.8pt with the regular font weight for hierarchy.

The main copy and contact details are inline with the 'Jenny Dowd' copy for consistency. I had to adjust the pt sizes and baselines to make them fit to grid.

 I decided to rotate the logos vertically to make the layout more interesting. They line up with the description copy and the bottom of the contact copy.

Final Layout with Grid

Final Layout