OUGD503- Collaborative Workshop1

5xA2 Design boards for submission: This should be an individual take on the project- Research, Development, production....

Module Deadline: 24/04 4pm



Choosing the Brief...

Collaborative partner: Roxxie Blackham 

We had to analyse each brief and make a list of the pros and cons for each brief to help make a decision on which one to work with. 


Dnad: The Body Shop 

Pros
-Good range of material to design for two people
-Different media to apply design to: Print+Web 
-Primary research is easy accessible
-The guidelines are not strict which allows for creative control, must use logo.

Cons
-Wide target audience, makes it harder to target a specific audience 
-Vague with information regarding products 



Dnad: Xl Recordings 

Pros
-Depending on artist, gives a specific target audience to design for
-Allows to utilise different skills e.g. hand rendered, digital...
-Doesn't have strict guidelines, allows for creative control

Cons
-Too much choice in regards to artists, could be difficult to design appropriate outcome.
-Deliverables are limited, not a lot of work for two people
-More illustration based rather than graphic design 
-No defined idea of what they are looking for



YCN: Oasis

Pros
-They specified what messages they want you to communicate
-Allows for the opportunity to re-write the brief to appeal to a wider audience e.g. make it relevant to males as well as women.

Cons
-Target audience isn't defined enough to design for
-Confusing concept, hard to link the defined messages with a creative output




After analysing the briefs we made the decision to work with the Dnad: The Body Shop brief because we felt it had the most scope and opportunity to create a good body of research for both of us.




Next we had to fill out a contract to define specific roles that we will adhere to through the brief.

For the next lesson we need to have this contract refined and typed up ready to hand in.