Thursday 14 November 2013

OUGD503- Studio Workshop 2

In group of four we had to present the brief we had chosen and explain our findings/ideas.



5 most important words on the brief:

-Innovation
-Campaign
-In-store
-Social media
-Product


5 most important considerations:

-Target audience 25/35
-Media
-Product
-Campagne
-Social media 


5 related products:

-Instant coffee
-Decafe 
-Premium
-Flavoured 
-Everyday Coffee


5 related places:

-Supermarkets
- Africa
-Southern Asia
-Central/Southern America
-Pacific Islands


Next we had to swap briefs with someone and answer the same questions:


5 most important words on the brief:

-Backpack
-Heritage
-Interactive 
-Brand
-Urban


5 most important considerations:

-Cost
-personal opinions
-Media fees 
-American heritage 
-Target audience


5 related products:

-Northface
-
-
-
-


5 related places:

-America
-Skate park
-Newyork 
-Leeds
-



The answers we wrote down for each others briefs were fairly similar apart form one or two in each category.

the differences were in the considerations section:

-has to be launched in store/social media

-must include logo/fonts

-experience for the user

-challenge the conventional ideas

-young and dynamic audience


This suggests that everyone that enters the competition will have a similar understanding. This means that I need to think about other considerations that may not be apparent.


In terms of the brief the key considerations are:

Who is the audience:

25-35
young
dynamic

The real audience are the judges 

Who should the audience be:

20-50
people who prefer to drink it at home
active 
educated


Who could the audience be:

Parents 
Students
Working professionals
Class? Middle class

Could be an opportunity to redefine the audience and make it stand out

Why?

Because they have an active lifestyle and need to re-energize 


What do they do?

Smoke
read books
get up early
work
Where do they go?

Wifi hotspots
Supermarkets
Coffe-shops
What do they buy?

Cakes
Biscuits
Cigarettes
chewing gum 
What do they want to be?

full of energy 
Switched on


To finish the lesson we had to fill in a concept statement 






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