OUGD504- Studio Workshop 2

We got into group and had a discussion about our findings for the six print processes that we had to find examples for from the last session.


Format
Format relates to the scale 
It is something physical, eg. magazine, leaflet, poster
The format depends on the function and context

Colour
CMYK
Connotations of colour, it can be used to extract emotions
Colour harmonies, natural, scientific....
Can have different meanings depending on culture  

Production
Book binding
Screen print
Craft/skill
Brings all the elements together to create the final piece 

Processes
Foiling 
Stamping
Letter press
Embossing
Different methods of printing

Finishing
Spot varnish 
Foiling 
Determined by cost, stock, effect, audience

Stock
Different materials that can be printed onto e.g. paper, wood, plastic


Whilst discussing it we found it hard to distinguish the difference between production and processes. We then made a list as a class to summarise each category.



Format
Scale/size and working with that

Colour
Colour modes, hues, function...

Production
The actual making of it

Processes
The method 

Finishing
Production and process

Stock
Substrates for printing, considerations eg. stock 


What we found was that the categories overlap each other in some way and work together to produce successful design.


Part 2

For the second part of the workshop we had to arrange the examples into different categories:

Format

• Book
• Magazine
• Leaflet
• Packaging
• Poster
• Tags
• Business card
• CD
• Photo acetate 
• Lampshade 

Colour

We arranged the examples into three categories:

• One colour plus stock

The majority of prints with one colour were short lived which makes sense in regards to cost.

• Two colours plus stock

• Four colours or more

Production
We were asked to arrange the examples into three categories:

• Mass Produced

•  Short Run

• Bespoke

Process

Next we had to group the examples into categories of process

•  Screen Print

• Spot Varnish

• Digital

• Embossed

• Laser cut

The laser cut prints were both bespoke prints, this suggests laser cutting is a specialist process.

Cost

We had to group the examples into three categories of cost:

• Low cost

• Middle range cost

• High Cost

I noticed that the high end prints all had spot varnish finishes applied to certain areas. This would reflect the cost.

Finally, we had to group the examples into four categories:

• Branding/Identity 

• Packaging/Promotion 

• Information/Way-finding 

• Editorial/Publishing 

Part 3

For the final part of the workshop we had to write a list of things that we had didn't know and what we want to find out.

To do list:

- From a discussion with the group and Loraine about target audiences, it made me realise how much thought and consideration goes into designing for a specific audience. This is something I need to explore to see how I can convert my research into practise effectively.

- I have never tried embossing so I would like to experiment with it.

- I would like to find out how foiling is done.

- I would like to try screen printing again as I didn't like it the first time I tried.

- I want to know how to use the laser cutter.

- I would like to find out how spot varnishing is done.

- 3D printing is something that interests me so I would like to find out the method to print onto a 3D object e.g. bottle.


The objective of the workshop was to make us aware of what things are and what things do. The six categories have given us a good starting point to start researching for the brief.