Danielle, Kirsty, Sophie, Priyesh, Jane and myself was given the topic:
Drink Tea
We had a discusion and decided to create a brand of tea that allows the customer to mix and match different flavours to make their own personalised flavour.
We identified 6 key areas to start and delegated each area to start researching
Distribution channels (James):
How will we get people to talk about us, spread the word
Packaging (Danielle):
What kind of packaging will we provide for people to bring their loose tea home in
cups, mugs for drinking in?
Tea room layout (Sophie):
How will we display the "blend your own tea area" within the tea room and how do we communicate the message?
Products: Tea Flavours and health benefits from drinking the tea (Kirsty):
Research flavours that we should include and find out about the benefits from drinking it.
Think about how they could be illustrated.
Food that complements the different tea flavours.
Branding & Identity (Priyesh):
Name, Logo, colour schemes
Promotional (Jane):
Reward or loyalty scheme to keep customers coming back
Any other promotional activities to raise awareness.
Distribution channels (James):
How will we get people to talk about us, spread the word
Packaging (Danielle):
What kind of packaging will we provide for people to bring their loose tea home in
cups, mugs for drinking in?
Tea room layout (Sophie):
How will we display the "blend your own tea area" within the tea room and how do we communicate the message?
Products: Tea Flavours and health benefits from drinking the tea (Kirsty):
Research flavours that we should include and find out about the benefits from drinking it.
Think about how they could be illustrated.
Food that complements the different tea flavours.
Branding & Identity (Priyesh):
Name, Logo, colour schemes
Promotional (Jane):
Reward or loyalty scheme to keep customers coming back
Any other promotional activities to raise awareness.
From the presentation with Amber and Simon we found we had gone off course with our proposal because the next stage of the brief is to fulfil what we had proposed. With this in mind we had to take a step back and re-think the direction. We decided to stick with the original concept of people's personalised tea but in the format of a blog.
we now have the following details in place:
After the second crit with Amber we decided on our concept and delegated jobs out for each of us to complete:
James: Posters
Logo: Priyesh
Kirsty: Complimentary food for tea/tea flavours
Danielle/Sophie: How to make your own teabags etc.
Jane: Ideas for articles, information, advice, recommendations etc for blog
Groups Work
Blog Page
Priyesh created the blog page for the group and added all the content.
Youtube Page
I created the youtube page for the video we made, this was linked to the blog and twitter page and also had the option for people to leave comments.
Viral Video Add
Danielle came up with the concept for the video and the group helped to film it. I finished it off by editing it in After affects.
Polls
We had a variety of polls featuring on our blog that people could vote for.
Tea Font
Kirsty designed a font made from tea for us to use across the media to keep continuity.
Logo
Priyesh designed the logo which featured across all our media.
Leaflets
Priyesh also created some flyers to work along side the posters. We printed these in black and white to keep costs down and to allow us to print a large amount to display in more places.
Stickers
I came up with the idea to create a gorilla advertisement and Priyesh designed it to work with the logo.
Twitter Promotional Leaflet
Jane designed these leaflets that had a free teabag inside. The idea was to get people to guess what flavour the tea was and tweet the answer to our Twitter page.
- Blog address: yourteablog.wordpress.com
- Email address: yourteablog@gmail.com
- Twitter name: @yourteablog
After the second crit with Amber we decided on our concept and delegated jobs out for each of us to complete:
James: Posters
Logo: Priyesh
Kirsty: Complimentary food for tea/tea flavours
Danielle/Sophie: How to make your own teabags etc.
Jane: Ideas for articles, information, advice, recommendations etc for blog
Groups Work
Blog Page
Priyesh created the blog page for the group and added all the content.
Twitter Page
Kirsty set up the twitter page which we all contributed to by posting different things relating to tea and to the blog.
Youtube Page
I created the youtube page for the video we made, this was linked to the blog and twitter page and also had the option for people to leave comments.
Viral Video Add
Danielle came up with the concept for the video and the group helped to film it. I finished it off by editing it in After affects.
Polls
We had a variety of polls featuring on our blog that people could vote for.
Tea Font
Kirsty designed a font made from tea for us to use across the media to keep continuity.
Logo
Priyesh designed the logo which featured across all our media.
Leaflets
Priyesh also created some flyers to work along side the posters. We printed these in black and white to keep costs down and to allow us to print a large amount to display in more places.
Stickers
I came up with the idea to create a gorilla advertisement and Priyesh designed it to work with the logo.
Twitter Promotional Leaflet
Jane designed these leaflets that had a free teabag inside. The idea was to get people to guess what flavour the tea was and tweet the answer to our Twitter page.
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