Thursday 14 February 2013

OUGD404- Task: Stuff to know and find out

What are.......

  • What are grids, columns, gutters & margins?








grid is a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. The grid serves as an armature on which a designer can organize text and images in a rational, easy to absorb manner.










Columns are the basic structure for organising body text. Text generally flows from one column to the next, left to right.










Gutter is the blank space that separates rows and columns (also known as inner-column space). The space between the columns is extremely important and it can contribute for better reading, more elegant design and the harmony between grids (columns). The can also be the inner margins at the centre of a spread located on either side of the binding.





Margins are the non printed areas of space around the edge of a page. Top, bottom, outer and inner margins.












  • What are sub-heads, paragraphs, captions, ligatures and pagination?

The heading or title of a subdivision or subsection of a printed work


Sub-headings Are Your Article’s “Pillars”


“Skimming” is something we do when we immediately see that we have a huge amount of text to read. We don’t want to go through each and every word in this huge body of text, so we get our brains to pay attention only to the important words, phrases and concepts in an article. Sub-headings work the same way, as they help readers know what the article section is about, no matter how complexly the article is written. Sub-headings should be properly structured like the following image below:














Paragraphs

A distinct section of a piece of writing, usually dealing with a single theme and indicated by a new line, indentation, or numbering.





















The orange text are the headings and the body copy underneath are the paragraphs.



Captions 

A title, short explanation, or description accompanying an illustration or a photograph.



















Ligatures 

In writing and typography, a ligature occurs where two or more graphemes are joined as a single glyph. Ligatures usually replace consecutive characters sharing common components and are part of a more general class of glyphs called "contextual forms", where the specific shape of a letter depends on context such as surrounding letters or proximity to the end of a line. 
















Pagination 




Pagination is the system that navigates, wether it be physical or digital. For example, the page numbers in a publication, or the bar at the bottom of an internet page to go to the next page.



















  • What is DPS and what does it do?

Double page spread - two facing pages of newspaper or magazine where the textual material on the left hand side continues across to the right hand side. Abbreviated to DPS.






  • What is the golden section?
Forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs.



Basic Calculations to finding the Golden Section of a page:

1.62 divided with page width.







Fibonacci sequence ratio 8:13 links to Golden section










  • Explain what rulers, boxes, folio number, and drop caps are.



Ruler - rulers displayed on the sreen that show measures in inches, picas or millimetres. Rulers can be used to create custom grids.











Box - a section of text marked off by rules or white space and presented separately from the main text and illustrations. Longer boxed sections in magazines are sometimes referred to as sidebars.















Folio number- For ease of reference and collation in binding, pages within a book are numbered. Page numbers are also referred to as folios. The process of numbering is known as pagination.













Drop cap - a large initial letter at the start of the text that drops into the line or lines of text below.









  • What are ‘picas’, points, pixels?


Pica - a printing industry unit of measurement. There are 12 points to a pica. Originally, one pica was approximately 0.166in. Now, in the era of computerization, a pica is 1/6 of an inch.




Point - In measuring a paper¹s caliper, one point equals a thousandth of an inch. In typography, it is the smallest unit of measurement used principally for designating type size, one point approximating 1Z72 of an inch and 12 points equaling one pica.





Pixel - The smallest distinct unit of a bitmapped image displayed on a screen.






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