To create a blog supported by social media that will promote the benefits of tea and create a discussion forum amongst tea drinkers.
Driven by printed promotional material that will direct people to the blog/social medias.
What do you want to say?
We want to make people aware of the benefits of tea and create a social forum where people can share and discuss their tea experiences.
How do you intend to say it?
By offering advice, hints, share experiences, recommendations
What language would be appropriate?
We want to communicate a vibrant and welcoming atmosphere through the use of informal and friendly language.
Will the content communicated primarily through type or image?
We will use both type and image. Due to the limited colour palette the type will have to compliment the images to communicate our message.
What are you aiming to achieve?
We want people to share experiences and advice, create a forum that where like minded tea drinkers can chat and enjoy being part of an online community.
After we decided on our concept we had to write our own brief stating what we were aiming to achieve:
Group Brief
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